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This shop page is for selling things like digital products, non-scheduled services or shipped products (one-off sales or subscriptions). You will want to sell most service offerings/cohorts programs through your sales pages, instead. This is more of a traditional shop.

If you want to offer print-on-demand goods, Squarespace has direct plugins with Printful (tees, sweatshirts, sneakers, etc.), Printify (merch, totes, hats, stickers, etc.), Spreadconnect (tees and embroidery), Printique (high quality art prints, art photos, framed posters), and Art of Wear (printed silk scarves, leggings, fabric, pillows, home goods).